Toru Fujii, senior creative director at ADK Tokyo, has more than 25 years of experience in the advertising industry. His guiding principle is simple: “Ideas are more effective when they are relevant to society. Great campaigns propose fine ways of living in the context of the times. Gaining countless awards inside and out of Japan, Toru has been also serving on juries for major global creative competitions such as Cannes Lions International Festival of Creativity, New York Festivals, ADFEST, AD STARS, Middle East and North Africa Cristal Festival.