by Elizabeth Lavis | 09 Dec 2021
Matt Darczynski’s guiding principle comes down to calmness and fluidity. The independent designer and head of madade.xyz relies on a cool head and the ability to change direction seamlessly to propel his work forward and keep clients happy.
“One quote always sticks in my mind,” Darczynski says. “Empty your mind. Be formless, shapeless, like water. You put water into a cup; it becomes the cup. You put water into a bottle; it becomes the bottle. You put it in a teapot; it becomes the teapot. Now, water can flow or crash. Be water, my friend.”
This ability to shift into what the client needs and wants allows Darczynski to anticipate not just what the design looks and feels like but how it functions. For over ten years, he has been helping clients in the United Kingdom and beyond with their web development, design, and digital marketing services.
Darczynski also specializes in rebranding campaigns, creating brand identities, and custom websites. His design process is calm and deliberate, drawing inspiration from a vast library of design books and his past work.
When confronted with client criticism, Darczynski remains collected and cool. “I am always calm,” Darczynski says. “This (being calm) has taken me far in business, and my clients appreciate it. So far, I have been fortunate and have not received harsh criticism from my clients.”
In addition to Darczynski’s trustworthy tone and his ability to accurately anticipate client needs, he also does as much legwork as possible before embarking on his work. This preliminary process gives him further insight into what his clients need and is especially important when it comes to branding campaigns.
“I always try to understand my clients from the very beginning,” Darczynski says. “I ask as many questions as possible and find out as much as I can about their goal.” Then, he lets them know that the process will be smooth and transparent from the beginning. This sets the tone of the project and opens it up for constructive dialogue and collaboration.
At his core, Darczynski loves what he does. “It took me a long time to find what I love, and it is design,” Darczynski says. “Even though this is a paid job, I don’t look at it that way. I get to create things that other people need.”
For inspiration, Darczynski looks to the great innovators. “It might sound cliche, but Steve Jobs and Jony Ive inspire me,” Darczynski says. “There are a ton of fantastic people that I admire and take inspiration from, but those two people have the top spot. I admire the way that they have transformed the world of design, marketing, and product use.”
In his spare time, Darczynski loves reading books about philosophy, business, history, and biographies. He’s also continuously working on his professional self while making the most out of every day. “Personally, I like to live life to its fullest and enjoy every day as I would my last one,” Darczynski says.