

Jayati Sinha
Vice President of Experience Design, J.P. Morgan Private Bank

I design experiences to make people smile.
Jayati Sinha designs experiences to make people smile. She believes design should heal with emotions, stitching experiences that give individuals a voice — whether that means helping sick patients feel alive again, or simply creating a product or space that brings someone joy. She leads from understanding real people rather than cultural stereotypes, and she doesn't just make pretty things — she designs for dialogue. She is Vice President of Experience Design at J.P. Morgan Private Bank in San Francisco, where she shapes onboarding experiences for high-net-worth clients and their advisors, and keeps the design system behind the bank's digital products coherent and accessible. Previously, as a Product Design Lead at Accenture Song / Fjord, she led design work for more than 50 clients, including Microsoft, Google, Meta, PayPal, and Blue Shield. At fuseproject, she designed the VOX emergency ventilator and the PROTEUS underwater research habitat. She served as Secretary of Women in Design SF (IDSA) from 2022 to 2025, and holds an M.A. from ArtCenter College of Design and a B.A. from NIFT Bhopal.
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