With over a decade of experience, Keith Gerchick has built a career crafting luxury packaging designs that merge aesthetics, functionality, and brand storytelling. Specializing in high-end beauty and fragrance packaging, he has been instrumental in shaping the identities of Ralph Lauren Fragrances, Estée Lauder, Essie, and Redken. As AVP, Global Creative Director at Ralph Lauren Fragrances (L’Oréal), he led the design and development of primary and secondary packaging, creating elegant, tactile experiences that elevated the brand’s global presence. His work also encompassed media campaigns, seasonal and promotional merchandise, and in-store animations, ensuring cohesive brand expression across all consumer touchpoints. Beyond luxury beauty, Keith has contributed to creative projects for Lloyd & Co. and Calvin Klein, gaining valuable experience in branding, advertising, and high-end design. With a career built on elevating brands through bold, innovative packaging, Keith brings a keen eye for detail, a deep understanding of consumer psychology, and a passion for materials and form. His expertise in luxury craftsmanship, typography, and structural design continues to push creative boundaries, ensuring that packaging is not just a vessel but a powerful extension of a brand’s story.