Sohaj Singh Brar is a Lead Product Designer at WhatsApp (Meta) with over 12 years of experience in Generative AI and Monetization Systems. His team drives monetization efforts for WhatsApp Business scaling business growth across the globe. Throughout his career at Meta, Oracle, and Monotype, his design architectures have driven over $700M+ in business value, powering monetization and interaction infrastructure used by hundreds of millions of businesses and creators. Sohaj is also a founder and innovator whose work bridges cutting-edge technology and social impact. He designed the health-tech platform "Help-Full" (recipient of Red Dot, Indigo Design, and SF Design Week Award) and created "SikhAI," a digital cultural platform with over 40,000 downloads. An expert competition judge for MassChallenge and Western Founders Network, and a Top 100 ADPList Mentor, Sohaj holds Master’s in Interaction Design from California College of the Arts and a bachelors degree from Indian Institute of Technology Roorkee.