2019

2024

2023

2022

2021

2020

2018

Advertiser/Brand

Entrant Companies

David Liversidge

David Way

Shannon Jahnel Lanktree

Simon Shaw

Stephen Way

Individual Credits

Design Director

Design Company

https://www.behance.net/gallery/54274967/Reach

Website

Client

David Way, Shannon Jahnel Lanktree, Simon Shaw

Design Team

Video (direct link)

REACH is a support service for registered job seekers who are managing a health issue or disability, to assist in re-entering the workforce. We were approached by online learning solutions provider, Catstone, to create a video with creative agency Black Sheep to help convey REACH’s service. This was part of the rollout of a new brand awareness campaign for the New Zealand REACH programme. 

The challenge was to strike a subtle chord with people’s emotions without elevating the idea of depression. The storytelling explores a range of sensitive issues and topics. A number of characters are introduced in the animation to ensure the experience is relatable to a diverse range of individuals, without needing to see themselves represented directly.

We created a familiarity through characters who are less representational than the real world. Their problems are solved in unique and engaging ways, allowing the viewer to draw parallels between their personal situations and those reflected in the narrative. This allowed the creative team to use a highly illustrative approach to convey complex thoughts and ideas. The animation was accompanied by a catchy acoustic audio bed.

Silver Winner in Mix Media/Moving Image for Graphic Design

Gold Winner in Illustration for Graphic Design

Gold Winner in Character Design for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners