The video celebrates the coming of the year 2025, which is the year of the snake in Chinese culture. There are 12 animals in the Chinese Zodiac. The story is about how a snake fights against the rest of the animals in a game and becomes the animal of the year.
The idea is to pull the audience into the game and make them play like snakes. Blocade, Tetris, and Maze inspired the game design. In round 1, the snake extends its body to stop other animals from getting the points. In round 2, the snake squeezes its body to fit in a space that gets the point. In round 3, the snake sprays the poison to corrode the maze's wall.
I cutely designed the animation and background to relieve the tension of the battle and make it a bit more fun. The background uses many traditional Chinese patterns with specific meanings like being lucky, rich, long-lived, or prosperous. To celebrate the new year, Chinese people celebrate with the year's zodiac animal on our calendar, red envelopes, accessories, etc. So the animation ends when a snake appears on those elements to claim the zodiac animal of 2025.