Crafted a new exhibition identity concept for ""Carolina Caycedo: Spiral for Shared Dreams,"" which encompasses an innovative identity project. Central to this endeavor is the development of a distinctive wordmark that encapsulates her artistic vision in a unique manner. The wordmark is intricately intertwined with her artwork, each accompanied by its shadow. Through this design, I aim to infuse the concept of shadows into the project, representing the multifaceted nature of Caycedo's work.
As evident in the posters, the shadows and names are dynamically displayed, varying in appearance due to shifts in lighting. This deliberate choice emphasizes the ever-changing nature of Caycedo's artistry, while also mirroring the fluidity and depth of her creative expression.