2025

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2018

Strategy: Attila Kelemen; 
Photo: Mark Erik Torkos, Balazs Metz;
Video: Frici Fraczadi;
3D: Janos Jano

Lead Designer

Design Company

Profile Website

https://www.noncommon.design/works/carnesia

Project Website

Client

Design Team

Video (direct link)

Carnesia is a family business born out of respect for tradition and the desire to offer its customers Black Angus beef and lamb raised on its own farm. The farm was established in 2014 in the Apuseni Mountains. 

Carnesia is the top choice in Cluj-Napoca for fresh and healthy beef and lamb meat. Their products represent a middle-high category, which we visually expressed with a refined geometric, origami-like design language. 

We designed a comprehensive 360-degree brand identity starting from the strategy to the shop interior design, which can be multiplied. Angular shapes signify power, and robustness, suggesting a premium feel. The product range includes multiple types of meat, so we created each category with its own distinctive colour and icon.

Bronze Winner in Branding for Graphic Design

Silver Winner in Branding for Food - Other

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners