2019

2025

2020

2018

2021

2022

2023

2024

2026

Ana Ruiz

Enrique Avalos

Iris Morales

Joel Martínez

Individual Credits

Design Director

Design Company

Client

Joel Martínez, Iris Morales, Ana Ruiz, Enrique Avalos, Francisco Arrieta

Design Team

When thinking of chicken, the words rockin’ and sassy don’t often come to mind. That all changes when you see the branding for Boss Chicken. This branding emulates everything that was missing from the chicken game with spunky chickens that dance and surf through paper cups, liners, and t-shirts. The gritty, hand-drawn illustrations of chickens with pompadour hairdos, sunglasses, and styling combs give Boss Chicken an edgy and fun vibe, while the accompanying phrases and food icons remind you of the fresh, home-made food that Boss Chicken has to offer. All in all, this brand, like its chicken, is truly boss.  

Gold Winner in Branding for Graphic Design

Gold Winner in Packaging Design for Graphic Design

Boss Chicken