Zen West Roadside Cantina is a restaurant located in Baltimore, Maryland. It offers excellent food and a unique setting with live music and event spaces. However, it needed a refresh on their brand identity. Current patrons are lively and bring a lot of energy to the restaurant. The idea was for the branding to reflect that, through expressive typography and color palette, in order to make Zen West a more welcoming environment to new customers. I wanted to use their current iconography in the re-brand to keep the ties to traditional Tex-Mex cantinas. It was important to incorporate traditional Mexican and Texan folk, therefore the horse, which represents power, freedom, strength, and connection to the natural world, was used to embody the energy of Zen West.