INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

Osmosis

/by Mary Kim

Indigo Design Award: Osmosis

2025 Student Winner

Gold Winner in Branding for Graphic Design

Created by:

Lead Designer

Mary Kim

University or Design School

School of Visual Arts

Description

The goal of Osmosis was to create a unique music festival identity that blends the technical side of electronic music with the organic, nurturing qualities of nature. The project aimed to celebrate the unexpected harmony between two contrasting elements—technology and nature. The visual identity utilized a combination of highly technical typography and organic letterforms to represent the fusion of technology and nature. Pixelated and repeated imagery conveyed the structured aspects of electronic music, creating a cohesive and striking system that embodied the festival’s unique vision.

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