Our "Be Solid" campaign for B2B fintech company NMI first began as a single ad campaign that soft-launched near the end of 2023—but it has since transformed NMI’s entire brand throughout 2024. In fact, the client loved our concept so much that they asked us to expand the campaign to become their whole brand. All to help them stand out in the fintech "sea of sameness." That's because our "Be Solid" campaign boldly challenges competitors like Stripe and Square by calling out their shortcomings in contrast to NMI's more beneficial and inclusive offerings, such as monetization, solid integrations, scalability, and the potential to white label. All while showcasing the creators, merchants, transactions, and end-user experiences empowered by NMI’s innovative payment technology and services. Our expanded partnership incorporated brand work across digital ads, website design, video & motion, print sales collateral (case study, infographic, ebook), and trade show booth design, as well as handling their media, SEO, SEM, and advanced analytics. And not only was our work smart and gorgeous, it was uber-effective in market. By leveraging hyper-segmented audience data, strategic and attention-grabbing creative, and the right channel mix, we drove exponential growth that led to a 130% increase in organic sessions, a 53% increase in MQLs, 3x closed/won opportunities, and a 60% decrease in CPL. As we like to say, "In a world of stripes and squares, Be Solid."