2025

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2026

www.linkedin.com/in/zhemin-liu-76b44329a
https://www.linkedin.com/in/rouan-chen-b37a73160/

 Wentao Zhang, Zhemin Liu, Jiaxue Tang, Joanne Chen

Lead Designer

University or Design School

https://drive.google.com/file/d/1zzP1Axl6CuWget2Cctp0RAfK6a7Vg8T4/view?usp=sharing

Profile Website

Project Website

Client

Leopold's Ice Cream, a cherished century-old establishment in Savannah, GA, has been delighting the community with its timeless recipes and nostalgia atmosphere. The focus was on strategic thinking to enhance the service offerings and elevate the overall Leopold's experience. We examined Leopold's from both a business and customer perspective. Our goal was to explore opportunities for Leopold's countrywide impacts by deepening its community connection with customers. 

Silver Winner in Storyboarding for Graphic Design

Silver Winner in Interaction Design for Social Change

Silver Winner in Promotional materials for Social Change

Bronze Winner in Branding for Restaurants / Cafe

Silver Winner in Branding for Services - Other

Silver Winner in Infographics for Graphic Design

Bronze Winner in Poster and Brochure Design for Social Change

Silver Winner in Integrated Graphic Design for Social Change