INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

Griffith Observatory Rebrand

/by Weicheng Peter Xu

Indigo Design Award: Griffith Observatory Rebrand

2025 Freelancer Winner

Indigo Design Award

Freelancer of the Year 2025

Gold Winner in Branding for Graphic Design

Created by:

Designer

Weicheng Peter Xu

Client

Griffith Observatory

Description

Griffith Observatory, a beloved public landmark in Los Angeles, California, welcomes millions of visitors annually. This rebrand takes inspiration from the observatory’s iconic architecture and its dynamic relationship with light. The main display type is designed based on Futura, customized by blending the dome shapes of the observatory into the letterforms. It is paired with Otto, a serif body type, to preserve its timeless elegance while enhancing its modern appeal. Alongside the type, dome silhouettes with subtle gradients mimic the light hitting the observatory. Together, the designs create a modern identity for the observatory while honoring the heritage and serenity of its architecture.

Share:

Griffith Observatory Rebrand
Griffith Observatory Rebrand
Griffith Observatory Rebrand
Griffith Observatory Rebrand
Griffith Observatory Rebrand
Griffith Observatory Rebrand
Griffith Observatory Rebrand
Griffith Observatory Rebrand
Griffith Observatory Rebrand
All winnersSubmit Your Work
logo

INDIGO

Enter your email to subscribe to our newsletter

legal termscontact usFAQs

Rua Andre Brun 7

Apt RCD 1350-017

Lisbon, Portugal

Managed by Marly Group Limited

link to indigo award Instagramlink to indigo award TikToklink to indigo award LinkedIn