INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

Cheers

/by Ava Carroll

Indigo Design Award: Cheers

2025 Student Winner

Gold Winner in Interaction Design for Social Change

Silver Winner in UX, Interface & Navigation for Digital Design

Silver Winner in Mobile App

Silver Winner in Product or Gadget Design for Digital Design

Bronze Winner in Mobile Interaction & Experience

Bronze Winner in UX, Interface & Navigation

Bronze Winner in Digital Design for Social Change

Bronze Winner in Product or Gadget Design for Social Change

Created by:

Lead Designer

Ava Carroll

University or Design School

Savannah College of Art and Design

Design Team

Andrea Da Silva, Kara Rivenbark, Zoe Bair, Kenzie Alderson

Description

Cheers is a payment terminal and app clip system designed to transform America’s tipping experience with empathetic, user-friendly interactions that prioritize transparency, autonomy, and privacy. Customers can tip instantly on the Cheers terminal or later through the Cheers app clip, offering the flexibility to wait until they’ve experienced the full service and reducing the pressure of tipping in front of staff. The Cheers app clip is activated via an NFC tag on the terminal. If customers choose to tip later, they simply hold their phone over the terminal to launch the Cheers app clip, no downloads required. When tipping, users are prompted to share "what type of service they received" and "how was the service", and their responses generate a recommended tip amount. This thoughtful approach eases the guilt often associated with tipping decisions, giving users confidence in their choice. A detailed breakdown of who benefits from the tip adds a layer of transparency, personalizing the transaction. Cheers’ approachable design, featuring an ergonomic terminal, kind UX writing, hand-drawn elements, ensures customers feel at ease, even if they decide not to tip. By reframing tipping as a gesture of appreciation rather than obligation, Cheers fosters a culture of gratitude while creating a positive, pressure-free experience for all.

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