PROJECT GOAL: To create a bright and memorable brand identity that highlights the uniqueness of Kempendyai salt, its connection to nature, and the rich history of Yakutia. SOLUTION: Inspired by the beauty of Yakutia’s nature, we developed a design that reflects its essence. The key elements of the packaging are wave-like lines symbolizing layers of soil, water, and salt. A vibrant color palette with shades of blue, light blue, and yellow was chosen to emphasize the purity, freshness, and natural energy of the product. Traditional Yakut ornaments were integrated into the design to showcase the brand's cultural heritage. Simple and clean typography ensures the information is easy to read, while the minimalist approach adds a modern touch. RESULT: The new packaging not only highlights the natural quality and uniqueness of the product but also tells a story that makes Kempendyai salt truly special. The design captures attention and builds trust among both local consumers and buyers beyond Yakutia. We believe this packaging is an example of how design can go beyond selling a product to convey its soul and story.