A unique identity and packaging design strategy for a range of premium flavoured vodkas. The brand helps conjure memories for consumers of fun nights out enjoying music with friends. P&W's goal was to create a premium yet playful identity exuding positivity, enjoyment and vibrancy for the range of vodkas made from fine white rice. Working closely with the brand's Managing Director, P&W created the branding and packaging solutions completely from the ground up, designing the glass bottle and soft-touch cap utilising 3D visualisation software and working closely with a bottle manufacturer. The aesthetics were inspired by contemporary Japanese design, with a jamboree of celebratory illustrated iconography (including dancers, music influences and carnival elements), printed directly onto each bottle. P&W successfully generated physical packaging and a creative aesthetic solution that provides a real point of difference from other vodka products on the market. The trailblazing strategy P&W produced successfully communicates the brand's celebratory personality. With 58% of consumers enjoying experimenting with new and different spirit flavours, and a strong environmental conscious (one tree plated for every bottle sold), purchasing Glory Morning' is a no-brainer for consumers. "I'm delighted with P&W's hard work and ecstatic with the final result. The premium, vibrant aesthetics of the packaging will help us achieve our commercial objectives for the new brand- standing out on the digital shelf as well as in classic spirits retail" Marc Aufzug- Managing Director