The Advisory Board Centre is the leading professional body for the advisory sector. They educate, certify and connect business leaders to maintain high governance standards in the global advisory sector. Their brand reputation is highly respected among their audience and they were ready to ramp up their professional look and feel to elevate their presence. The Advisory Board Centre has two core parts of the brand: advisors + business owners. The advisor; experienced, knowledgeable and ready to make a difference. The business owner; eagerly seeking a boost to their business' growth. An important part of this project involved visually explaining the benefit behind connecting these two parts with each other. LinkedIn is the main platform that the Advisory Board Centre uses to engage with their audience. In a newsfeed of corporate brands, it was vital to develop an identity that cuts through the mute colours and cheesy stock images – it needed a brand that was uniquely their own. I drew a series of illustrations revolving around key topics from the advisory world. Illustrations engage viewers more effectively than text alone. They are more appealing and memorable, making them an excellent tool for conveying complex ideas in a simple and engaging manner.