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Agency Lead: Carolyn Stebbing
Producer: Lauren Napthine
Finished Artist: Matt McShane

Lead Designer

Design Company

Client

Clubdayze is a golfwear brand designed for women who want to feel like themselves - on the green, at the grocer, or wherever the day takes them. It challenges a category where women’s apparel has often been treated as an afterthought, relying on generic activewear to (inadequately) fill the gap.

Little Village Creative was briefed to bring the Clubdayze visual identity to life. Born from a creative territory we defined as Quiet Drive (a sporty nod to Quiet Luxury), the Clubdayze brand embodies serene strength: where the traditions, precision and focus of golf meet the relaxed energy of everyday activewear.

Drawing on the textures and tones of Australian nature, we created a design system for Clubdayze that feels premium yet effortless: earthy, natural colours, minimalist design, and classic typography. The result is a brand that extends far beyond the fairway into social and everyday life, setting a new benchmark for women’s golfwear that celebrates confidence, inclusivity and style without compromising on function.

Bronze Winner in Branding for Graphic Design

Clubdayze Brand Identity Design