Liceo Alfa is a new international sports high school based in Milan. For their brand identity project, we combined vibrant typography with a bold symbol to create an identity that expresses boldness and dynamism. An identity with a contemporary style that engages while conveying authority and solidity through a restrained use of color. The first element is a typeface that evokes movement because we understand the importance of moving in order to evolve. The second element is an arrow that points the way because we want to inspire our students to discover their talents and goals. But it is also a symbol that evokes a letter: the letter A, the first one of the alphabet, because this is the place where the future begins.