Living with Parkinson's in the UK has become harder, making immediate improvements vital. We worked with Parkinson's UK to develop its brand, ensuring greater accessibility, visibility and ease of use. The new brand identity centres on ‘Pushing for better. Right here. Right now’. We created a unifying marque featuring a tulip, the international symbol of Parkinson’s, alongside ‘Parkinsans’, a custom, open source typeface. The new brand identity brings clarity, flexibility, and emotional impact, empowering the charity to better support people with Parkinson's at every stage of their journey