INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

MOO Twist Pen

/by MOO

Indigo Design Award: MOO Twist Pen

2026 Agency Winner

Silver Winner in Branding for Services

Created by:

Lead Designer

Felix Ackerman

Design Company

MOO

Client

MOO

Design Team

MOO

Description

The MOO Twist Pen reimagines promotional merchandise through thoughtful design and environmental responsibility. In an industry where 1.6 million single-use ballpoint pens reach U.S. landfills annually, MOO created a refillable alternative that companies can be proud to share. MOO's Twist Pen combines an exceptional writing experience with environmental responsibility. At 22g, this solid aluminum ballpoint pen offers perfect hand weight and feel for an exceptional writing experience. The pen features a twist-action mechanism and a unique kink design to ensure it won't roll. Constructed from recyclable aluminum for longevity and a perfected weighted feel, it is refillable with Schmidt P900M ink cartridges for sustainable use.

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