INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

Different Ways of Seeing

/by Yaheng Li

Indigo Design Award: Different Ways of Seeing

2026 Freelancer Winner

Silver Winner in Book Design for Graphic Design

Created by:

Designer

Yaheng Li

Description

Graphic design shapes human perception and biases through visual storytelling, acting as a form of visual poetry that can convey complex ideas and evoke emotional responses, thus influencing cognitive and cultural shifts. This book demonstrates how the storytelling in graphic design can subtly alter the observer’s consciousness, steering emotions, beliefs, and actions. It aims to create immersive experiences that provoke discussion on the relationship between design and perception.

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