INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

Listen to the Whales

/by Critical Mass

Indigo Design Award: Listen to the Whales

2026 Agency Winner

Gold Winner in Website Design for Digital Design

Gold Winner in Websites Design for Social Change

Silver Winner in Branding for NGO & Non-Profit

Bronze Winner in Digital Design for Graphic Design

Created by:

Lead Designer

Natalie Clark

Design Company

Critical Mass

Client

Project CETI

Credits:

Strategy Director: Amanda Pereira Associate Design Director: Natalie Clark (design and art direction) Program Director: Mary Tang Strategist: Lama Abo Aiad Senior Media Planner: Laura Rampersad (writer) Senior Copy Editor: Mariel Gomez Project Coordinator: Ruby Lukach

Description

Listen to the Whales is a public-facing, evergreen campaign and the umbrella for our communication with the world. It is a movement for a new era—one rooted not in urgency and alarm, but in curiosity and connection. Listen to the Whales offers an escape from the chaos of everyday modern life. The campaign invites audiences into a dreamy underwater world—akin to dipping your head beneath the surface, where the world softens, and the rhythms of ocean life connect us to something far larger than ourselves.

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