Day of the Dead is a representation of Mexican values stemming in celebrating those who have passed, and eternal life through family. A wedding should be an antithesis to death, but most Mexican vows dare that not even death can come between love.
The visual identity honors death and love by incorporating hand-drawn Catrina skeleton interpretations of the bride and groom that showcase their individual personalities. The shape of the table headers is a loose interpretation of a coffin, with an array of colors to designate what table the guests will be seated in. Taking inspiration from the traditional practice of cut paper, the designs are die-cut into the wood, and are the basis of the design for the screen printed letters that attendees signed. Marigold flowers, which are often seen in altars to the dead, are celebrated in the flower motifs found throughout all the designs - reminders that love will always prevail over darkness.