I created a rebranding visual system and communication kit for Boston Book Festival, including a key visual poster, mobile-first vertical templates for updated event information, phone mockups, and extensions such as banner/street applications and small merch items (stickers and washi tape). This rebrand focuses on building a reusable system rather than a single graphic: a modular grid, clear typographic hierarchy, and a repeatable set of book/paper icons and color markers keep the identity consistent as content changes, while maintaining readability across both mobile screens and real-world street contexts.