Lumino is a publishing house dedicated to literature that uplifts, comforts, and inspires. The visual identity is built around the idea of illumination, expressed through an elegant wordmark paired with small luminous sparks and a recurring motif of radial lines. This motif forms the foundation of the design system across book covers and brand applications, where typography, color, and radiating lines convey warmth, optimism, and emotional resonance. Fiction and non-fiction titles are distinguished through colour and placement of motif. Fiction covers use softer gradients and expressive typography, creating an internal glow that reflects emotion and storytelling. Non-fiction covers use sharper contrast and brighter tones, where the light projects outward to suggest clarity and guidance. Though the tone shifts across categories, the radial motif, typographic language, and color logic create a cohesive and recognizable presence.