Since 2024, we have been working on a unique font for MVM, MVM Flow, which appears not only in campaigns but also on high-traffic digital platforms used, for example, to read meters. The geometric basis of the font comes from the 23.5-degree angle of the MVM logo, which refers to the angle of the Earth's axis, also known as the ecliptic. The font family subtly incorporates the rounded shapes of the previously introduced logo, while the sharper cuts emphasize the company's professionalism and improve readability. The MVM Flow font family is being developed in five weights, making it suitable for a wide range of applications.