INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

INDIGO DESIGN WINNER 2026

Rosy Gold

/by EQOM Group

Indigo Design Award: Rosy Gold

2026 Agency Winner

Silver Winner in Packaging Design for Graphic Design

Created by:

Lead Designer

Melanie Bos

Design Company

EQOM Group

Client

EQOM Group

Design Team

Brand & Packaging Design: Nina Lindhout & Melanie Bos. Creative Copywriter: Alina Vietoris. Photo & Video: Suzanne Berkenpas & Ramiro Calace Montu.

Credits:

CEO: Anneke Kamphuis & Rise: Marleen Splinter

Description

Rosy Gold is a Sexual wellness brand inspired by the spirit of the Roaring Twenties. The Packaging is inspired by the Art Deco geometry and graphic refinement, the outer sleeve functions as an informative layer while its removal reveals a premium storage box designed to be kept and reused. This layered structure allows the product to transition from retail packaging to a personal object, like the product it self. Upon opening, the user is welcomed with a quote that empowers self-care, followed by a carefully designed inlay that presents the compact, product and remote as equal elements. Materials, typography and color contrasts were selected to evoke elegance, discretion and confidence. By transforming packaging into an integral part of the experience, Rosy Gold elevates an intimate product into an object that can exist openly. With Rosy Gold, any gal can have all the whoopee she wants!

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