2019

2025

2020

2018

2021

2022

2023

2024

2026

Advertiser/Brand

Entrant Companies

Design Director

Design Company

https://www.mtr.com.hk/sustainability/2017rpt/en/corporate/sustainability/2017rpt/home.php

Website

Client

Or Chi Bun Stanley, Rao Amandeep, Tse Kin Wah Jeff

Design Team

Video (direct link)

As a publicly-listed company which operates a mass transit railway system to meet Hong Kong's public transport requirements, MTR continues to be responsive to different opinions. This time, it shapes our thinking and way of life through stories. The theme title of 2017 is “Smart Links, Liveable Cities”. A wide range of sustainable initiatives from MTR are presented as an imaginative city map format. The cover design, which features numbers of iconic places and objects, expresses the effort that MTR contributing to our city. The idea highlights the significance of customers to the company. In the inner pages, info-graphics facilitate information delivery. Furthermore, interactive PDF documents are created to provide our online readers with a dynamic reading experience with buttons, hyperlinks, and page transitions.

Bronze Winner in Integrated Graphic Design for Graphic Design

Smart Links, Liveable Cities