The holiday season is filled with friends, family, warmth – and most importantly, gratitude. Many of us are fortunate to be surrounded by loved ones and warmth, and are left thinking about ways that we can help others less fortunate, in our own communities and beyond. One of the simplest ways to give back is to make a charitable donation to a good cause. That’s why, in lieu of a traditional gift, DAY Vision made charitable contributions to three selected arts-based organizations, both local and national, for their 2018 holiday campaign. DAY Vision utilized a variety of creative platforms in order to promote the Art of Giving. An inspiring direct mail piece sent to the Greater Lehigh Valley area and beyond kicked off the creative campaign, followed by a sequence of email blasts and scheduled social media posts - all beautified by watercolor illustrations, uplifting copywriting, and most importantly - a simplistic, eye-catching logo. The public's shares, clicks and encouraging engagements have allowed DAY Vision to support three amazing causes. The results of the campaign include sponsorship of a classroom for Dreaming Zebra foundation, sponsorship the Healing Through the Arts Community Award 2019, and charitable support of the Crayon Initiative.