A simple intuitive and “One Touch” user interface that allows the users to spontaneously create their own unique sound experiences in the cars. The user can simply move around the sound spaces as well create unique spatial sound sphere. The user’s unique sound experience is correspondingly visually reflected with colour palette in the eclipse design. In-line with Bang & Olufsen design intent all the technicalities are intelligently hidden delivering that needed enduring experiences to the users with a simple one touch interface. I had christened the product “BeoSonic”. It is launched in the market in 2018 by our customer Bentley Motors. The designs can be seen in new Bentley Continental GT.