Knife & Flag creates quality aprons for craftsmen of any trade. The aprons are custom-designed for high-level crafting, made to last, and a stylish accessory that keeps people talking. While they liked the “gritty” look and feel of their original launch campaign, they felt that it might be turning off some of the less “hardcore” potential customers, and were looking for a social campaign that held to the rationale behind their original branding, while simultaneously making the brand a bit more approachable than the prior work.