2020

2025

2019

2018

2021

2022

2023

2024

2026

Lee Selsick

Katherine Foley

Individual Credits

Design Director

Design Company

Website

Client

Design Team

Skin Only is a medical clinic specialising in skin cancer detection and treatment. The clinic was looking to differentiate itself in the Australian market where almost all the competitors use harsh red and orange iconography (representing the sun, malignant moles and burns). Our approach was to use the acronym 'SO' (from Skin Only) to launch a conversation with the 5 key markets for the clinic. The brand has become one of conversational language and great imagery which engages the market in an entirely new and personal way. The colour palette is softer, more sophisticated and gentler, encouraging engagement with the audience

Gold Winner in Branding for Graphic Design

SO, you need a skin check?