INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

Pinch

/by Su Jin Choi

Indigo Design Award: Pinch

2018 Non-Professional Winner

Gold Winner in Branding for Graphic Design

Gold Winner in Digital Design for Graphic Design

Honorable mention in Packaging Design for Graphic Design

Created by:

Design Director

Su Jin Choi

Company/University or Design School

School of Visual Arts

Description

Pinch is a thesis project on a hypothetical lens that records user's dreams. The idea originated from my interest in dreams and through a research where I found Samsung and Sony have been rewarded a patent for a contact lens that works as a camera. Pinch lens detects rapid eye movement stage during sleep which signals the lens to activate and record. It is available to purchase online as well as other sleep-related materials. Users' dreams can be replayed through an app where pinch lens transfers dreams to.

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