2020

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Giulio Patrizi

Individual Credits

Design Director

Design Company

Website

Client

Giulio Patrizi, Art Director
Edoardo Peltreni, Graphic Designer

Design Team

Video (direct link)

Born in 1944, Antigua Tazzadoro is the only craft company in the coffee industry remained in the heart of the historic center of Rome. The passion for high quality, combined with prices accessible to everyone, continues to be the strength recognized worldwide.
Love for coffee means respect for the land and for those who work it. For this reason the company wanted to create an exclusive network without intermediation with the growers themselves, so as to be able to guarantee a fairer pay and stimulate economic virtuosity and training projects.
In this context, the #TazzadoroLovesEarth project is a communication campaign designed to raise awareness among its customers of the issue of environmental sustainability and respect for nature.
The products distributed by the company become the main subject of artistic collages that tell fantastic worlds where the product becomes the medium of a story aimed at raising public awareness on issues such as deforestation, the protection of the seas and the saving of materials and energy.
Thus was born a cross-media communication campaign, with releases in national print and online newspapers, social networks and traditional billboards.

Gold Winner in Promotional materials for Social Change

#TazzadoroLovesEarth