2020

2025

2024

2023

2022

2021

2019

2018

Advertiser/Brand

Entrant Companies

China Nagata

Kojiro Kurio

Yuki Mori

Individual Credits

Design Director

Design Company

Website

Client

Wind of Ruri ("Ruri No Kaze" in Japanese), the top-grade Japanese green laver (Enteromoroha prolifera) that has the rich flavor and the remarkable taste, is well-known as a rare kind because it grows only in the specific aquafarming area of Yoshino River, Tokushima Prefecture in Japan.
Our purpose is to make the green laver appealing as a specialty of Tokushima Prefecture as well as to boost the brand value of Tokushima through the product. The design of its package is a polyhedron with the motif of the beautiful water surface of Yoshino River. The silver foil stamping that is seen through the holes in the center, specially processed with a wavy pattern, also represents the water’s surface. The Japanese classical logo and the edgy package form embody a mixture of tradition and modernity. The green laver then became widely recognized and popular as a gift as a result of renewing the design to that of something which is not only creative but also low-cost. 


Gold Winner in Packaging Design for Graphic Design

Wind of Ruri

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners