2020

2024

2023

2022

2021

2019

2018

Tao Chu, Jeong Lee, Scott Timmel, Kemet Dugue, Joshua Stevens-Stein, Nick Schaubeck

Alec Fuller

Alejandra Lopez

Individual Credits

Design Director

Design Company

Website

Anh Sydney Mai, Laura Groetzinger, Alec Fuller

Design Team

It is hard for small e-commerce brands to stand out in today’s market, especially with big commerce competitors like Amazon. At SelfMade, we celebrate diversity in small businesses by building marketing tools to help smaller brands grow their customer base. Through intensive user and market research, we found that collaboration is a low-cost, creative marketing technique for brands to cross-pollinate customers and expose their product to a wider audience. In the summer of 2019, the SelfMade product team launched Collabs, a free collaboration platform for small e-commerce entrepreneurs to find, connect, and collaborate with one another. Brands can join force for an Instagram giveaway, pop-up shop, ad campaign, etc. and double their social followers and email list. Our free tool makes it easier for brands to work out collaboration logistics such as timeline, location, prize, and winner. Within 3 months of launching, the platform garnered over 2,000 users without much marketing effort from SelfMade. We also conducted interviews with our users every week, listening closely for their input on the platform, and turning these insights into thoughtful features.

Silver Winner in Digital Tools and Utilities

Silver Winner in UX, Interface & Navigation

SelfMade Colllabs

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners