EBD partnered with Bed, Bath and Beyond to design an identity for a new baking line and its packaging, called Taste & Co. brand. Our goal was to create a brand that would resonate with consumers and communicate the quality of the crafted products that were something they might have seen in their grandmother’s pantry. To achieve our goal, we created a customized font, the tagline “Honest Ingredients, Authentically Crafted” and hand-drawn etchings. A warm color scheme was developed to evoke the hand-made quality of the ingredients and to identify the line extension to the consumer.