Fancii is a new and stylish beauty brand from Canada. They help people look good and feel amazing, with a variety of mirrors, beauty tools, and other accessories. Their natural daylight simulating mirrors provide a true-to-life reflection of your skin. In the short time since their founding, Fancii has made many quality contributions to the beauty market. During Fancii's rebranding, in order to clearly position their product in the market, we aimed to create a brand that truly represents Fancii's mission of looking and feeling amazing as a proud owner of Fancii products. We created a unique identity and style to distinguish Fancii beauty products from their competitors. The bold and sharp, yet minimal, look stands out from other mirrors and beauty accessories when it is placed on a shelf at retail stores.