Hindustan Unilever Limited is a subsidiary of Unilever. HUL is an Indian consumer goods company that caters to a wide range of grocery needs across the country. UShop is Hindustan Unilever’s project part of the digital movement to redefine fulfilling retail needs in tier 2 & 3 cities in India. It is a one-of-its-kind shopper facing app that allows users to experience the walk-in shopping journey with a digital twist. UShop is the first digital solution that caters specifically to this audience and offers customer loyalty programs to promote the digital shift. The intuitive design offers a user-friendly experience of first-time digital users as well as empowers new and existing retailers. The revamp has helped increase the usability of the application multifold and has introduced several features to help make it a regular part of the customer’s engagement with HUL. This has also brought in a lot of transparency for customers.