OVERVIEW During the 21st century, thousands of criminal assassinations have occurred worldwide. Faces of Assassination pays homage to those who have stood against injustice and corruption and paid the ultimate price for it. BOOK The book is part of the #assassinationwitness campaign by the Global Initiative Against Transnational Organized Crime. It reports the assassinations of 50 people who fought and died against organized crime and in favor of human rights, justice, and equality in communities around the world. The central concept of the book's design revolves around the struggle for social justice, the extermination of human lives, and the dark mood surrounding these crimes. We chose to use visual metaphors that reinforce these concepts without sensationalism, such as the fragmented faces and the torn paper. The hatch-style illustrations resemble money, the main motive, and at the same time solve the problem of the resolution and quality of the images found in the research, creating consistent visual unity. WEBSITE The project began as a book and that was supposed to be it. However, the design turned out so impactful that the website came as a natural extension, with a completely new set of challenges. A simple interface designed to create an immersive experience with sound, motion, and zoom, paired with carefully crafted, content-dense profiles. All fully responsive and mobile optimized. The fluid zoom-like navigation on the profile's page is the trademark of the project. It is by far the feature with the greatest impact. We wanted users to be swept away by the experience at first, and then transition to a more attentive mode when reading each profile. This switch in mental models was key to having a great, nonuniform immersive experience. Each illustration, button, transition, animation and even form field was skillfully designed to create a unique experience. Everything absolutely responsive and optimized for mobile. VIDEO Before the website launch, we created a video teaser in order to show, in a tangible way, the human cost of organized crime and how the force for change these individuals brought to their communities and institutions was unlawfully crushed. Quotes from the victim's friends and relatives appear over footages from cities and communities the victims fought for, followed by a photo grid with all 50 faces assembled in this project and campaign hashtag. SOCIAL MEDIA POSTS Finally, we designed various posts for social media. Each face, each map, and all the central messages of the #assassinationwitness campaign came together beautifully to engage audiences and shine a light on this important issue.