Development and design of a corporate design for the Bavarian Academy for Corporate Succession (BAFU). The agency developed the name, corporate design (letterhead, business card, ...) and website for the academy. The logo and typography were specially developed in line with the design and function of the academy. The logo illustrates the path that you can take as a customer of the academy. from the beginning of the consultation to support and accompaniment with succession planning. Shapes and typography take up the geographic focus and bring elements such as the Bavarian diamond (coat of arms) into harmony with the overall design. A high-quality corporate design was developed through the reduction of color and many design elements. In addition to the logo and the stationery, the website was also designed, designed and programmed.