INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

Forever Living Chinese New Year Red Packet

/by TSUBAKI

Indigo Design Award: Forever Living Chinese New Year Red Packet

2018 Professional Winner

Gold Winner in Packaging Design for Graphic Design

Created by:

Design Director

Jay Lim

Design Company

TSUBAKI

Client

Forever Living

Design Team

Jay Lim

Description

Into the year 2018, Forever Living sets their eye on producing a premium line-up of merchandise to reward their FBOs (Forever Business Owners). Starting it off is the Chinese New Year angpao (red packet), which is inspired by the “six blessings” or “六福” as believed by the Chinese to mean prosperity or fortune. The contrast looks amazingly pretty and presentable. The CNY angpaos are decorated with curvy lines and Chinese ancient coin patterns that represent wealth. There are eight angpaos in a box set with four each are set in the colours of pink and dark purple respectively. The purpose of making it a box set is to bring surprise and excitement to the recipient. It also brings a sense of pride to the sender who uses it to give someone during the Chinese New Year. In it is usually inserted with bank notes (money) as a little token of ‘blessing’ or ‘fortune’ from the sender to the recipient. During this auspicious occasion, it is very important to carry out the tradition of angpao giveaway with grace, respect and an open heart. To open the box set, you need to tear the perforated area that’s on one side of the box. Upon tearing it successfully, you then get to see the angpaos inside. Every single detail on the gold, pink, and sky blue stamping makes the Chinese words on the angpao stand out against background. Evidently, those words come from a poem penned especially for this angpao. Furthermore, the title on the individual angpao is designed using a custom typeface designed by Tsubaki.

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Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
Forever Living Chinese New Year Red Packet
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