Bleum is a combination of Blue in the French word, Bleu, and Blooming. It is a fashion and jewelry brand that symbolizes beauty and luxury like a flower. Targeting women in the 20s to 40s, the brand is based on a high-end brand. The logo and font are made concisely but delicately using classic blue colors that leave a strong impression. There are two types of logos, color, and monogram, and they can be patterned as if they were used in Note cover and exterior design. The logo and font were made using the golden ratio.