Tsunoda Seibee Shoten has be specialazing in Kisu Laucquerware for over 190 years. Since the beginnig, they have consistenly emphasized quality and design, and they continue to offer exquisitely modern lacquerware products. We are in charge of branding in general, from concept design, logo, DM, package, POP, catalog, exhibition space, and product development. It is possible to say most Japanese traditional crafts are in achromatic impression. Many of them used black, white, gray to express Japanese art. Despite of this achromatic impression, we used atmospheric color background for their product picture for catalog to express the sophistication of handcraft, warm, and rich.