INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

HWC Coffee Kingdom gift boxes

/by Hong Da Design Workshop

Indigo Design Award: HWC Coffee Kingdom gift boxes

2018 Professional Winner

Gold Winner in Packaging Design for Graphic Design

Gold Winner in Illustration for Graphic Design

Created by:

Design Director

HONG-DA, JIANG

Design Company

Hong Da Design Workshop

Client

HWC ROASTERS FOOD & BEVERAGE CO., LTD

Design Team

Design Director: HONG-DA, JIANG Product Director: I-CHAN, SU Packaging Design: I-CHAN, SU、YI, GU Book Design: HONG-DA, JIANG、YU-SHU, CHIEN Illustration: HONG-DA, JIANG、YU-SHU, CHIEN

Credits:

Entrant Companies

Hong Da Design Workshop, TW

Advertiser/Brand

HWC ROASTERS International Business. Co., Ltd, TW

HWC ROASTERS FOOD & BEVERAGE CO., LTD, TW

Individual Credits

Designer: YU-RONG, LIN

Designer: TA WEI, YU, Printing JIL Print ., Ltd TW

Designer: YI, GU, Midnight Design

Designer: I-CHAN, SU, Midnight Design

Photographer: SHANG-YUN, CHIEN, Printing JIL Print ., Ltd TW

Copywriter: YAO-YU, CHUNG, HWC ROASTERS FOOD & BEVERAGE CO., LTD

Description

As HWC Coffee Kingdom continue to hold the spirit of trust and value. The profound skill of making coffee brings people the quality savour. From origin (earth), weather (wind), roasting (fire) to brewing (water). These four elements become the reason of a wonderful coffee and simple enjoyment. HWC Coffee Kingdom gift boxes were designed based on pokers. The filter bags come in four suits like the poker. Each suit represents different treatment of the coffee beans. By combining sketching techniques and coffee essence to outline the perfect geometric visuals. S-spades: Magic kingdom represents fire, professional roasting techniques for the perfect beans. H-hearts: Art kingdom represents water, skillful coffee pouring and brewing in order to give a sensational taste. D-diamonds: technology kingdom represents wind, unique way of balancing the flavor. C-clubs: nature kingdom represents earth, excellent planting techniques for the coffee trees can bring us the best coffee. J-joker: the tempting smell of HWC coffee makes the god of cat coming to discover. Light pokers are the “trace of god cat” (Dry/Natural/Unwashed Process). Dark pokers are the “gaze of god cat” (Honey Process/Miel Process).

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HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
HWC Coffee Kingdom gift boxes
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