INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

Passing Down the Heritage / Red Envelope Desk Calendar

/by Hou, Hsiao Che

Indigo Design Award: Passing Down the Heritage / Red Envelope Desk Calendar

2021 Student Winner

Silver Winner in Promotional Materials for Graphic Design

Bronze Winner in Packaging Design for Graphic Design

Honorable mention in Illustration for Graphic Design

Created by:

Lead Designer

Hou, Hsiao Che

University or Design School

National Taiwan Normal University

Client

Chen Ya Lan Taiwanese Opera Troupe

Description

The Taiwanese opera has witnessed a century of history and vicissitudes of life. Performed in the Southern Min dialect, it is the iconic feature of Taiwanese culture. The troupe is determined to uphold the grand mission of carrying on the cultural heritage of Taiwanese opera through any means necessary. 
 Inspired by the traditional custom and culture of the "red envelope" – which is used to convey blessings among people – the Taiwanese opera's spirit of loyalty, filial piety, chastity and righteousness is complemented by the comic style that strikes a chord in the hearts of youths to endow red envelopes with innovative visual appeal and congratulatory meaning. In doing so, the performing art of opera becomes more relevant to everyday life, continuing the heritage of traditional Taiwanese opera and promoting its qualities.

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Passing Down the Heritage / Red Envelope Desk Calendar
Passing Down the Heritage / Red Envelope Desk Calendar
Passing Down the Heritage / Red Envelope Desk Calendar
Passing Down the Heritage / Red Envelope Desk Calendar
Passing Down the Heritage / Red Envelope Desk Calendar
Passing Down the Heritage / Red Envelope Desk Calendar
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