2021

2025

2020

2019

2018

2022

2023

2024

2026

Entrant Companies

Meng Chih Chiang

Pei Rong Lu

Amy Wen 

Alex Wu

James Lin, Pei Tzu Chen

Individual Credits

Lead Designer

Design Company

Profile Website

https://www.behance.net/gallery/97336269/Pride-Shrike-Mascot-of-National-High-School-Athletics

Project Website

Client

The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is “Ahou,” which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung.

The mascot was named “Pride Shrike” as “bird” is pronounced similar to “pride” in Taiwanese, as well as echoing with the slogan “Pingtung Pride.”  We cheer not only for the winners, but all athletes as they all make us proud.

It’s the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

	1.	Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
	2.	Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
	3.	Another objective is to show the characteristics of the host city, the mascot is an important agent to promote its tourism and economy with local industries and signature products.


Silver Winner in Character Design for Graphic Design

Silver Winner in Character Design for Social Change

Pride Shrike: Mascot of National High School Athletics